I'm a London-based Senior Art Director and hands-on Design Director with 18+ years of experience across advertising, branding and design.

My background sits at the intersection of conceptual art direction and design craft, combining big-picture creative thinking with hands-on execution. From developing advertising campaigns to creating brand identities and visual systems, I work across disciplines.

I started my career at Alametifarika and DDB Istanbul before co-founding Punch Advertising as Head of Art, which later became Punch BBDO, where I served as Creative Director.

Now based in London, I work independently with agencies and brands including Landor, AMV BBDO, Ogilvy, Saatchi & Saatchi, AKQA, Lucky Generals, McCann, Digitas, Unilever, Pepsico and Amazon.
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