Getir (meaning: bring it) is an App that delivers goods within Istanbul city limits specifically positioned for convenience. With a whopping delivery time of 9 min in average it's a dream come true for someone who has no intention of going to the grocery store. We dive into a visualization of a lazy man, using an infinite zoom seeing all possible problems on the way to the market. The number of active users went up 300% within a month.
The campaign won a Golden Effie.