Private pension fund, life insurance, hobby clubs... Garanti Pension wanted to incorporate its various products in a strong and unique visual language, binding them together in a seamless way. With its ever so expanding popularity in cinema, we thought of using a green-screen as a blank canvas and visualized the "what ifs" with a VFX breakdown-like effect. This way we established a world where we could navigate from scene to scene in an effortless fashion, using the corporate color green as background.
Creative Direction | Art Direction
2018